Home and trade services SMBs are seeing a digital shift

For 5 minutes of your time, receive an industry report packed with insider insights on how early adopters are using online marketing and technology to capture and keep residential customers


We’re working with industry experts like yourself to build a knowledge base packed with insight on an evolving digital market


Complete our 5 minute survey on how your company gets and keeps residential customers.


With our digital expertise and market research, we’re compiling an extensive industry report.


Receive exclusive access to our industry report. Packed with insider insights and actions to stay a head of the digital curve.


We’ll include a full review and SEO audit of your website and how you stack against your top competitors.

Insights that matter

Insights and tools you can use to gain and retain an audience of residential customers

Attract and retain residential customers

How digital-first SMBs build engaged residential audiences, with the ability to tap into revenue on-demand.

Engage residential customers

Understand the importance of building that residential audience and how SMBs might re-engage customers over time.

Customer experience focused

Post pandemic, customer expectations have changed. We’re looking at how SMBs retain customers using technology that streamlines their service.

SMB ecommerce value proposition

Understand the multiple sources of value from ecommerce for H&T SMBs. From job pipeline management to improved cash flow with automation.

We knew our website wasn’t performing like we wanted, but didn’t know why or how. SUL’s audit and report gave us critical background on how our competitors were capturing and converting residential leads. Now we have the right tools in our toolbox to generate the leads we need, when we needed them.
Greenfield Electric
Richard Davidson
Regional Manager, Greenfield Electric

We’re Stiff Upper Lip

A boutique digital marketing agency based in Michigan. We help home & trade SMBs attract and retain residential customers. Find out how.
Stiff Upper Lip - About Us