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How We Use AI to Improve Our Content Marketing

How We Use AI to Improve Our Content Marketing

There’s no doubt that AI has had a profound impact on content and digital marketing. From helping us come up with topics to write about, to helping us create better content, AI is quickly becoming an essential part of any successful content marketing strategy. In this blog post, we’ll take a look at how we use AI to improve our content marketing and see how you can do the same for your business.

There are a lot of different aspects when it comes to creating content for the web. You need to know what topics your audience is interested in, what keywords to target, and how to write engaging copy that will drive traffic and conversions. This is where AI comes in.

AI has come far with GTP-3

GTP-3 is an AI machine learning platform that enables developers to train and deploy their own AI models.

One of the most useful applications for GPT-3 is content generation. With this tool, you can input a prompt and it will generate text based on the information you’ve provided. This is great for coming up with ideas for blog posts, articles, or even social media posts.

If you’re not a developer and don’t have access to GPT-3, don’t worry. There are plenty of other AI-powered content marketing tools that can help you improve your content marketing strategy, here are our favorites:

SEMRush Writing Assistant

SEMRUSH Copy Assistant

SEMRush’s Writing Assistant is a great tool for those who are looking to improve their copywriting skills. The writing assistant takes a look at your text and suggests different ways to improve it. This includes things like using more powerful words, eliminating filler words, and making sure your sentences are clear and concise.

With excellent integrations, you can use SEMRush’s writing assistant wherever you currently create. We use Google Docs and SEMRush’s Google Docs extension.

SEMRUSH Writing Assistant

SEMRush’s writing assistant provides much more than just help writing copy. It takes your SEO keywords into account and provides excellent guidelines on how well your content will perform for those keywords.

With just a little insight, you can quickly course correct your content and tweak it to perform just a little bit better.

With integration into SEMRush’s core platform, we’ve found the writing assistant an essential tool in our content marketing toolbox.


Jasper AI

Jasper.ai is another great AI-powered content marketing tool. It provides an excellent method to generate blog post ideas and can help you improve your content marketing strategy in many ways.

Jasper offers a content optimization tool that analyzes your text and makes suggestions on how to improve it. This includes things like using more powerful words, adding images, and improving sentence structure.

Not only does Jasper help generate content ideas, but it also helps to create content. Using GTP-3, it can create articles based on the input you provide. Simply choose a topic, add a few keywords, and Jasper will help generate an article for you.

We use Jasper to help with writer’s block,  to come up with new ideas, and to help improve our existing content. If you’re looking to improve your content marketing strategy, Jasper is an excellent tool to consider.


Clearscope is an excellent tool for optimizing your content for SEO.

Clearscope will take your topic of choice, use AI to aggregate similar content from around the web, and provide you a report of the top performing content in that sector. It will outline keywords and topics and give you an excellent idea of where your content compares.

Clearscope Report Example

Clearscope uses a grading system (with A+ being the best) to help you know where your content stands against the competition.

Clearscope Competitor Map

I find Clearscope reports an excellent way to measure how well our content might perform. It’ll show recommended keywords, which will often trigger new ideas for additional content, improving the overall quality of content we produce.

Content marketing is hard. There are many moving parts, all the while you have to get the balance between writing valuable content, and content that ranks just right. By leveraging AI tools, it helps take some of the burdens off generating ideas and provides insights that help improve the quality and performance of our content.

SEM Rush, Jasper.ai, and Clearscope are all excellent tools that can help you take your content marketing strategy to the next level. If you’re not using AI to improve your content marketing, you’re missing out.

Are you ready to take a step into the future of AI-powered content marketing? Give us a shout and let us help you level up your content marketing game with the power of robots!

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